The marketplace is nothing more than an e-commerce platform that brings together products from various brands. Trade company owners value this way of reaching customers. They are able to offer their product to a greater number of potential buyers without incurring major expenditures. There are a lot of shops of this type, they are both places selling various products (eg Allegro) and with a narrower specialization (eg Zalando).
Online sales are growing at a galloping pace. In order not to miss the best time for a change and not to give unnecessary forums to the competition, it is worth using a multi-channel sales model. Access to products through an additional ecommerce platform is one of the options included in the omnichannel method, combining many ways to reach the customer. By being present in more places, you increase the chances of a potential customer noticing you.
Both larger producers and sellers operating on a smaller scale will benefit from the services of marketplaces. The latter value this method for reaching a larger audience without additional investment in advertising. They don't even need to have their own online store to be able to sell online. In turn, in the case of large entrepreneurs, such a virtual market is an additional sales channel, which allows them to further intensify their turnover. In a word - each seller will benefit himself.
All marketplaces put great emphasis on advertising, thanks to which your brand will also become better recognizable. The platforms settle the sellers on the basis of a subscription or commission on the sales made; at low cost, you will offer your products to a large number of customers who prefer to buy online. You have access to sales reports, you control orders, payments and returns. The service of the marketplace account is easy and intuitive. Managing the admin panel is very simple, and you can shape your offers freely, within the framework of the regulations. Even though you use an external supplier, you have an influence on how you present your products.
Thanks to an additional tool, you will increase your income without incurring additional costs. You will set commissions and subscription for sellers, which will become an additional source of income for you. Additionally, you will expand your product offer and thus attract more buyers. For most customers, multi-offer websites are the first place they visit when they want to buy a specific product. A huge number of products, the ability to compare prices and parameters, sort and filter by selected categories are the most important features that attract them. The huge selection allows them to freely navigate between offers and choose the one that is best for them.
The e-commerce market abounds in platforms which, thanks to their functionality, ensure a constant flow of new customers. The most popular in Poland are, among others Amazon, Allegro, Ebay, Ceneo, or the marketplace of the Morele group. You can choose a supplier that brings together sellers from a selected industry (eg Pakamera - handicraft, Zalando - footwear) or one that offers space for all producers and sellers, regardless of their field.
We deal with implementations that will guarantee you the effective transfer of your online store to the marketplace platform. We offer automatic transfer of offers in a short time, without any loss. Thanks to the integration of your online store, it will allow you to synchronize prices and inventory, so that there will be no situation where a customer orders a product that has just sold out elsewhere. It is worth using the available solution, thanks to which you will appear in the minds of customers even better, improve operations and increase the company's revenues.
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